An alternative to traditional branded apparel. From an unlikely source.

Across all industries we have seen disruptions to supply chains. The custom wearable apparel industry has not been immune, as for months now we have seen apparel from overseas sitting on freight containers. Finding comparable brands or colors can be difficult as there are really only a handful of importers of blank wearables into the US. As we all know, uniformity and company branding among staff is key in many retail and hospitality environments. If dealing with supply chain issues wasn’t enough, prices are also on the rise. With labor shortages and wage increases, costs of screen printing and embroidery have skyrocketed.

Luckily, we have found an alternative.

This alternative has been name badges. Available in endless colors and sizes, companies can achieve their uniform branding goals in a much more efficient manner. At a fraction of the cost of embroidered or screen printed apparel, name badges can have full color logos printed and names engraved. Name badges are returning to be a staple of the retail/hospitality uniform.

We here at Recognition Center have been producing high quality name badges for over 30 years. Over the past year and a half we have seen an increase in name badge sales, while seeing a decrease in our screen printing and embroidery sales. We believe this trend will continue. As employee turnover rates are high, and companies look to ways to “cut back” — switching to name badges is an easy choice.

If you would like more information regarding custom printed and engraved name badges, please visit our website at https://www.recognitioncenter.com or email Phil Reeves or Diane Brownlee at sales@recognitioncenter.com. We work with any size organization to help achieve their branding goals.